So, create a video teaser with the most eye-catching and exciting moments and add a description followed by an enticing call to action like “Watch the full video.” The end goal of promoting your video on Twitter is to send people to watch the full video on YouTube, where you can potentially convert this audience into channel subscribers. Instead, adjust the video you want to promote in the following ways: With Twitter, you shouldn’t simply upload your video to the platform. To make the most of your Twitter audience, follow Ann Smarty’s expert advice and publish at least three different tweets that go out on different days of the week, at different times. Tweets or Exes or whatever they’re called these days have a short lifespan ( 18 minutes). If you’re scheduling posts with an external tool though, go landscape (1080x1920px) if you are scheduling posts with an external tool to ensure the video doesn’t get distorted. LinkedIn specs differ but square (1080x1080px) is always a good bet.Use square (1080x1080px) or landscape (1920x1080px) videos on X / Twitter.Portrait videos (1080x1920px) are best suited for Instagram Stories and IGTV.Use square videos (1080x1080px) for feeds, or anything users are scrolling with a thumb.So you’ve got to play the social platform game by creating new assets to share.Īdapting your videos to each of these social platforms will help you build an omnichannel marketing approach to video distribution. That’s beneficial for a number of reasons but let’s focus on our key goal here, and that is to grow on YouTube.īefore we get to the specifics for each network, keep in mind this quick cheat sheet for aspect ratios (a big deal when it comes to video repurposing): They don’t want to send traffic to YouTube if it can be avoided. The thing is, social platforms want to keep users on their platform. Sharing your videos on social is always a good idea to drive that initial interest. So, how can you employ the marketing channels you own to distribute your video content for larger audiences? YouTube Growth Hack: Tapping Social Channels This will give your YouTube video the initial boost it needs to rank higher in YouTube and Google search. If you’ve built any kind of audience on other channels, tap into that audience to promote your videos. What you need is an initial spike of interest that tells the YouTube algorithm that your video is worth paying attention to. Optimizing your stuff for search is important, but it’s not a silver bullet. Create and save multiple optimized YouTube tags as listsīut as we said, optimizing your videos for search is a best practice… so let’s look at attracting viewers to YouTube videos by tapping resources outside of YouTube itself.See and copy tags from other YouTube videos.Add cards and end screens to promote other related content.Build video descriptions that rank in search and resonate with viewers. ![]() ![]() This (and over 70 other TubeBuddy tools) will help you: Making more quality content is always important but optimizing your videos with compelling, search engine optimized (SEO) titles, descriptions, and thumbnails is key. ![]() ![]() You want YouTube algorithms to recommend your videos to get your share of YouTubes over 2 billion active users. What else you got?!” then skip ahead to the next section: Looking Outside of YouTube to Grow on YouTubeĪs a brand or individual video content maker, the challenge is the same. I’m already optimizing my videos for SEO. Is SEO a YouTube growth hack? By the definition we’ve outlined above, yes… but it’s more of a YouTube best practice. So, as a YouTube channel owner, how do you keep growing? How do you overcome growth plateaus? And how do you do it without spending a ton of money or buying ads? You use every YouTube growth hack you can find.įirst, how do we define YouTube growth hacks? They’re tricks and ideas that are relatively simple to implement but that can yield big results. YouTube growth hacks can help drive new audiences to your videos, engaging viewers, and turning them into subscribers. YouTube outpaces Netflix and Facebook combined in terms of watch time, which kinda puts reaching 4,000 hours of watch time for your channel into perspective.Ĭapturing an audience and growing a YouTube channel can feel like a challenge because… well, it is. YouTube counts over 5 billion video views and over 1 billion hours of watch time.
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